American Yoga Council American Yoga Council • American Yoga Council

American Yoga Council

We're re-thinking American Yoga.

https://americanyogacouncil.com

Pittsfield, MA

See all 1 locations

“A Public Benefit Corporation to help yogis make a living doing what they love.”

Workshops and events

Thu, Jan 15

02:00 PM - 03:00 PM EST

Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.

Thu, Dec 11, 2025

03:00 PM - 04:00 PM EST

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies for the New Year

Thu, Feb 19

03:00 PM - 04:00 PM EST

Creating & Optimizing High-Ticket Programs

Join us for another workshop to level up your skills and grow your yoga business

Tue, Dec 30, 2025

04:00 PM - 05:00 PM EST

Last Chance to Join the AYC Beta

Where yoga school leaders come together to shape what’s next.

Thu, Dec 18, 2025

03:00 PM - 04:00 PM EST

AYC Connect: Legal Essentials, Protect Yourself!

Managing risks when running retreats, teaching, or operating a studio.

Thu, Feb 12

03:30 PM - 05:30 PM EST

Simple Strategies for Wildly Profitable Yoga Schools in 2026

Seattle, WA

3 Actionable Yoga Business Trends for 2026, Q+A with the AYC CEO, Andrew Tanner and share your voice on issues currently affecting yoga.

Thu, Nov 6, 2025

03:00 PM - 04:00 PM EST

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each of the 4 paths to a profitable yoga career in 2026

Thu, Mar 26

02:00 PM - 03:00 PM EDT

The Yoga Studio Growth Engine

How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention

Thu, Mar 19

03:00 PM - 04:00 PM EDT

Learning to Sell without Selling your Soul

Ethical sales psychology and protocols for growing your studio or teacher training

Certifications offered

12-Week Yoga Studio Business Accelerator

Live online

The program spans a 12-week duration from March 13 – June 5, 2026.Weekly Rhythm: Each Friday at 3pm, a new module i...

Leadership

Erica Heinz

Level 3

Head of Product here at AYC. Former yoga teacher, current design professor at the School of Visual Arts in NYC

https://ericaheinz.com

Brooklyn, NY, US

Andrew Tanner

Level 3

CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.

https://andrewtanner.com

Lenox, MA, US

Scott Kleinfeld

Level 2

https://www.berkshireyogafestival.com

Lenox, MA, US

Faculty

Nam Chanterrwyn

aka Nam Chanterrwyn

Level 3

Full time yoga studies and movement teacher since 2014. Focusing on anatomy, biomechanics, and contextualizing the history of traditional yoga for the modern practice.

https://Yoganam.yoga

San Diego, CA, US

Jennifer Mohamed

Level 2

I am a seasoned business lawyer providing legal services to the yoga industry and an experienced yoga teacher and wellness retreat leader based in New Jersey. I bring all of who I am into my teaching!

Pittsfield, MA, US

Shannon McCasland

Level 3

Yoga teacher since 2008 with degrees in Exercise Physiology + Health Promotion. Owner of Radiance Yoga, Pittsfield, MA. Specialize in fitness-based yoga with real-life philosophy, teaching vinyasa, sculpt, barre + restorative in studio, corporate, healthcare, and resort settings.

Pittsfield, MA, US