Our mission
Support the livelihood of yoga professionals
We believe that career yoga teachers—those who have dedicated themselves to deep study, personal practice, and years of mentorship—deserve more than just passion-driven work. They deserve a sustainable income, long-term career growth, and financial stability in retirement. Today, this is the exception rather than the norm. We're here to change that.
Improve the quality, transparency, and outcomes of yoga education
Not all yoga schools are created equal—so why should they all hold the same credential? We're introducing a competency based credentialing system that leverages technology to create yoga certifications that reflect the actual skills, experience, and lineage of a teacher. —not just hours and checking boxes. Transparency around teacher lineage, program outcomes, and community reviews (coming soon) improves informed consent and fosters safe, trusting student-teacher relationships. Through data we can help programs improve.
Help more people find the yoga that’s right for them, improving the health and wellbeing of the world
We believe yoga teachers will be among the most vital wellness professionals of the next century. In a world shaped by digital disconnection, AI, and automation, the need for human presence, embodied wisdom, and mindful movement will only grow. That’s why we’re working to ensure that more people—not fewer—can access in-person yoga that resonates with their body, beliefs, and lifestyle. The result? A healthier, more connected, and more compassionate world.
How we operate
We’re not rethinking American yoga alone.
We listen to our members in regular office hours and surveys, to develop the services and features that best meet their needs.
We’ve gathered a diverse Advisory Council representing the breadth of the yoga world to provide direct feedback and suggestions.
Our experienced product design team pulls all these insights together technically in the simplest, most delightful way possible.
Beryl Bender
More Info
Matt Giordano
More Info
Young Ho Kim
More Info
Jyll Hubbard-Salk
More Info
Leslie Kaminoff
More Info
Jill Miller
More Info
Nikki Myers
More Info
Jeannie O'Neill
More Info
Andrew Tanner
More Info
Ishan Tigunait
More Info
Dr. Theodora Wildcroft
More Info
We’re still building the Advisory Council, and would love your suggestions for members
support@americanyogacouncil.com
More Info
Andrew Tanner
Founder & CEO
Scott Kleinfeld
Finance & Ops
Debbs Rimmler
Legal
Eric Brown
Head of Engineering
Erica Heinz
Head of Product
Tom Ahn
Brand Design
Lauren Turner
Marketing
Sonia Azad
Social Media
Tori Buchanan
Systems
Claudette Agustin
Marketing
Lisa DiBona
Support
Bruna Cabral
Project Management
Nícolas Marçal
Engineering
Bianca Vieira
Engineering
Júlia Christiny
QA
AYC Members
We’re in Beta through 2025; join now to get our Founding Member discounts and one-on-one support to setup your school.
Questions about AYC?
We love to hear them. Join us on Zoom or Instagram.
Live Events
Open to everyone
Interviews and special talks with our members, Advisory Council, and more
Open House w/CEO
Open to everyone
Get a guided tour of AYC’s features and ask any questions you have
Office Hours
Members only
Get tech support, onboarding assistance, or membership answers