American Yoga Council

We're re-thinking American Yoga.

https://americanyogacouncil.com
Pittsfield, MA
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“A Public Benefit Corporation to help yogis make a living doing what they love.”

Workshops and events

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Thu, Jan 15
02:00 PM - 03:00 PM EST

Simple Strategies for Wildly Profitable Yoga Studios (Even in Small Towns)

A shared conversation about leadership, livelihood, and longevity.
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Thu, Feb 19
03:00 PM - 04:00 PM EST

Creating & Optimizing High-Ticket Programs

Join us for another workshop to level up your skills and grow your yoga business
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Tue, Dec 30, 2025
04:00 PM - 05:00 PM EST

Last Chance to Join the AYC Beta

Where yoga school leaders come together to shape what’s next.
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Thu, Dec 18, 2025
03:00 PM - 04:00 PM EST

AYC Connect: Legal Essentials, Protect Yourself!

Managing risks when running retreats, teaching, or operating a studio.
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Thu, Dec 11, 2025
03:00 PM - 04:00 PM EST

AYC Connect Business Clinic: How to Niche Your Programs & Price Your New Year Offers

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on Niching and Pricing Strategies for the New Year
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Thu, Feb 12
03:30 PM - 05:30 PM EST

Simple Strategies for Wildly Profitable Yoga Schools in 2026

Seattle, WA

3 Actionable Yoga Business Trends for 2026, Q+A with the AYC CEO, Andrew Tanner and share your voice on issues currently affecting yoga.
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Thu, Nov 6, 2025
03:00 PM - 04:00 PM EST

AYC Connect Business Clinic: Four Profitable Yoga Career Paths for 2026

Join AYC founder Andrew Tanner for a 30-min talk and 20-min Q+A on the core principles for each of the 4 paths to a profitable yoga career in 2026
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Thu, Mar 26
02:00 PM - 03:00 PM EDT

The Yoga Studio Growth Engine

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How Sustainable Studios Actually Grow: Leads → Intros → Memberships → Retention
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Thu, Mar 19
03:00 PM - 04:00 PM EDT

Learning to Sell without Selling your Soul

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Ethical sales psychology and protocols for growing your studio or teacher training
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Certifications offered

12-Week Yoga Studio Business Accelerator

Live online

The program spans a 12-week duration from March 13 – June 5, 2026.Weekly Rhythm: Each Friday at 3pm, a new module i...

Leadership

Erica Heinz photo
Erica Heinz
Level 3 Yoga Teacher Badge Level 3
Head of Product here at AYC. Former yoga teacher, current design professor at the School of Visual Arts in NYC
https://ericaheinz.com
Brooklyn, NY, US
Andrew Tanner photo
Andrew Tanner
Level 3 Yoga Teacher Badge Level 3
CEO of American Yoga Council, Co-Founder of Berkshire Yoga Festival, and Taoist Yoga & Meditation teacher of 20+ years.
https://andrewtanner.com
Lenox, MA, US
Scott Kleinfeld photo
Scott Kleinfeld
Level 2 Yoga Teacher Badge Level 2
COO, American Yoga Council | Co-Owner, Berkshire Yoga Festival | Dharma Yoga 200-Hour Certified (DYRT) | Former Bamboomoves Yoga Owner, ERYT | Ordre Martiniste, North America | L’Église Gnostique (Catholique) Apostolique (EGA/EGCA) |
https://www.berkshireyogafestival.com
Lenox, MA, US

Faculty

Nam Chanterrwyn photo
Nam Chanterrwyn

aka Nam Chanterrwyn

Level 3 Yoga Teacher Badge Level 3
Full time yoga studies and movement teacher since 2014. Focusing on anatomy, biomechanics, and contextualizing the history of traditional yoga for the modern practice.
https://Yoganam.yoga
San Diego, CA, US
Jennifer Mohamed photo
Jennifer Mohamed
Level 2 Yoga Teacher Badge Level 2
I am a seasoned business lawyer providing legal services to the yoga industry and an experienced yoga teacher and wellness retreat leader based in New Jersey. I bring all of who I am into my teaching!
Pittsfield, MA, US
Shannon McCasland photo
Shannon McCasland
Level 3 Yoga Teacher Badge Level 3
Yoga teacher since 2008 with degrees in Exercise Physiology + Health Promotion. Owner of Radiance Yoga, Pittsfield, MA. Specialize in fitness-based yoga with real-life philosophy, teaching vinyasa, sculpt, barre + restorative in studio, corporate, healthcare, and resort settings.
Pittsfield, MA, US